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Founders · Plan

Raise and milestones

The limits every raise and milestone plan has to fit, and how to choose good milestones.

RuleLimit
How long a raise can runUp to 90 days
Number of milestones3 to 5
First milestone dateWithin 90 days of the raise deadline
Each later milestoneAfter the previous one, and within 90 days of it
How much each milestone paysThe first pays 10% of the vault; the rest is split evenly

These limits exist so that a project that stalls can always be ended and refunded within a few months, instead of keeping investors waiting forever.

Proof deadlines#

Proof for a milestone is due by its date, or 7 days after it became the current milestone if that's later. If you miss it, anyone can mark the project as failed.

Choosing good milestones#

Pick milestones your investors can check for themselves: a release, a live feature, a signed partner. Leave yourself some room in the dates, since you can't move them after launch. And if there's a big risk in your plan, put it early, while the amounts at stake are still small.